Visual Language

VISUAL LANGUAGE

BRAND

Wreckmaster, WreckMasterU, and WreckMaster Product Shop each have their own logo.

PHOTOGRAPHY

The primary colour is safety green. The WreckMaster “look” is strong, clean, tough but not dirty. Black and white photography with strategic pops of colour. It’s a look and feel designed to appeal both to operators and, ultimately, the general public.

TRADE SHOW MATERIAL

Generally a dark background with pops of WreckMaster Green. Visual components are either the green dash line, or chevron. Each follow the same angle found in the WM Logo.

MAIL OUT BACK

HAND OUT BACK

ICONS

Square icons are clean,  simplistic, and well padded with a text description underneath a central icon. While the Button Style Icons have are the same design, but with rounded edges, button highlights, and a drop shadow. Each are composed with three colors, WM Black, WM Green, and White.

BUTTON STYLE