Welcome

WELCOME

This style guide will help you understand who we are, how we look, how we speak, who we want to reach and what we stand for. Use it whenever you have to be us—for internal communications, marketing campaigns, website copy, advertising, social media posts, blogging and even day-to-day customer contact.

BRAND STORY

Back in the early 1980s, two brothers were working for their dad’s heavy duty recovery company. Ken was a real go-getter. Donnie, wise beyond his years, was a problem solver and philosopher. Together, they would fearlessly tackle any wreck. Then, back at the shop, they’d discuss their performance on scene. How could they have done it faster? Safer? With fewer guys?

It wasn’t long before these debates turned into weekend training clinics for their own operators, with the competition peeking into the yard from behind the fence—some using binoculars. One day, a brave soul from a rival company called out. “Hey, can I play, too?” Ken didn’t hesitate. “Sure,” he replied. “C’mon in.”

That’s the moment when Wreckmaster was born—not when Ken came up with the name, or when the incorporation papers were signed, or when Donnie taught his first class. Wreckmaster, from its earliest days, has been about building towing into a highly skilled, safety-minded, properly compensated and collegial profession deserving of the respect of first responders, government agencies, private businesses and the general public.

At Wreckmaster there are no fences. Any tow operator can come play. Because every tow operator deserves to be safe out there.

ELEVATOR PITCH

WreckMaster builds confidence through certification. We give tow operators the confidence to be leaders. We give tow owners the confidence to run successful businesses. And we give tow customers the confidence to hire the right person.

BRAND ARCHETYPE

The practical advocate.

BRAND CHARACTER

Hard-working, street smart, loyal, direct, honest, disciplined, ambitious.

BRAND MANTRA

Safety first.

SPELLING

U.S. English